But the truth is...take a closer look, do a little research. Most of these listings are partners of various online bookies, or they are direct or indirect creations by online sportsbooks themselves. These sites are getting PAID to tell you who the best online sportsbook is! And if you do the math, with the global industry of sports-betting currently being valued in the multi-billions annually, they're getting paid A LOT to tell you who the best online sportsbooks are!
How these websites earn their right to rank on Googles' first page is another story in it's own. SEO, or Search Engine Optimization, is a gigantic business today, fueled by enormous demands to rank high for specific keywords in various search engines. Since Google is the most popular search engine in the world by a long shot, we are simply referring to them for our examples. But companies also pay to rank on the first page of other search engines such as Yahoo and even Youtube. The higher the demand of the keywords a site is attempting to rank for, and depending on the niche of the business, the higher the price SEO companies charge to optimize a website or webpage. As you can probably guess, gambling is one of the most competitive niches on the worldwide web. Hence, companies are easily earning enough by ranking for search phrases such as "best online sportsbooks" or "best sports betting sites" to continue to pay SEO companies to keep them afloat.
Out of the thousands of online sports betting destinations, there are truly only about a dozen worth considering. Out of these top online sportsbooks, there is probably only five that are absolutely 100% reliable and secure. Which site is the best online sportsbook for you can only be determined by what you need out of a sportsbook, and what your betting tendencies are. If you tend to bet on favorites, there are sportsbooks that usually hold better odds for the favorite in most sporting events. If you tend to bet on underdogs, there are online sportsbooks that payout greater for that. Some players prefer to bet on totals, and there are other online sportsbooks too that provide the best over/under odds.
The list goes on and on for sports betting tendencies and preferences. But if you take your time in the beginning to perform just a tad of due diligence in finding the best online sportsbook for your style of betting, you will reap the benefits and profits alike in the long run!
For more information regarding the best online sportsbooks, visit our online sportsbook review page.